On 14th March, just shy of 100 Marketers and sustainability professionals joined together in the inaugural COM Event. The focus to bring the wisdom of the crowd to tackle three key areas impacting business and therefore, Marketers:

1. Net Zero and Decarbonisation - The Role Marketing Plays

2. Storytelling - Changing the narrative to drive necessary behaviour change

3. Rethinking Marketing Metrics and Meaningful Measures of Success

View the COM1 Summary Report for key findings, outcomes and projects we’re working on towards COM2 in Spring 2025.

More…

We were thrilled to be invited back to a second Fireside Chat with the MarketingKind team in February.

Caroline Taylor, OBE, former CMO of IBM Global Markets, interviewed us exploring some of the most high profile environmental and sustainability challenges facing businesses and the most practical solutions from the world of marketing.

We covered ideas from our new book Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good and the COM1 - Conference of Marketing, which they are organising for March 14th in London.

The discussion covered everything from our role in narrating a better pathway to sustainability, to shifting how we live, achieving environmental and social growth and recognising Earth a key stakeholder. Tune in.

We’ve given our Sustainable Marketing Learning Zone a navigational makeover!

A free resource for marketing, communications and business professionals sharing the most current information, views and insights around what is happening across sustainability and sustainable marketing. Updated regularly the Learning Zone is designed to educate and drive awareness on the biggest challenges we face. Our hope is that the resources ignite a fire to motivate continuous education and action.

So are you up for the 100 Points Challenge?

Start now.

COM1 is here… Conference of Marketers, 14th March, London. Rethinking Marketing as a Force for Good - Uniting skills, creativity, influence to drive awareness, collective action and meaningful change.

What is Sustainable Marketing… our viewpoint.

We’ve been liaising and talking and agreeing with Alexis Eyre for the past couple of years, so it was great that I got to chat with Alexis when we were interviewed by Amelie Lambert, of Little Black Book Online - to talk about the education challenge around advertising and marketing’s role in the climate crisis - and why community-level thinking is needed to make systemic change.

We unpacked a number of themes, ideas - tune in…

You can find the full article here: https://www.lbbonline.com/news/sustainability-x-advertising-empowering-marketers-to-follow-their-own-moral-compass

In this exclusive, open-to-all webinar, join sustainable marketing experts Gemma Butler and Michelle Carvill, as they dissect the Green Claims Code, a recent mandate set out by the UK’s Competition and Markets Authority (CMA).

The new code has the power to end greenwashing for good, and lays out six key questions that businesses must align their environmental claims with, or risk facing legal action. Join our live webinar to discover what these questions are, how they can be implemented and common mistakes to avoid when making any green claims.

Watch now