COM1 Conference of Marketers is happening…

At our Partners and Podcast Event in December 2022 - Gemma and I seeded the idea of bringing together a bigger gathering of Marketers to tackle some of the key challenges facing the profession in an ever-changing ‘sustainable marketing’ landscape. And here it now is…

Thanks to a wonderful group of fellow sustainable marketing change makers, we’ve brought together the event, some important issues, a fantastic collection of inspirational panelists - but equally, if not more important, are those attending the event. This event, isn’t like others, where you show up, get inspired and go away. Instead, this event, includes opportunity to learn from those doing the doing and get inspired, but also then invites you to roll you sleeves up to get involved with driving collective solutions.

COM is a collective of Marketers working together focused on creating some collective solutions in the marketing profession. COM1 is our first gathering.

COM1 is less of an event and more of an action outcome-focused ‘working party’. The objective of this shared experience is to bring together different perspectives, know-how and experience to problem-solve and drive commitments to deliver practical outcomes and solutions.

We’re living in a time where external pressures on business and society are increasingly urgent and important. There is but one planet, with finite resources. Climate change is upon us. The importance and urgency is real.

COM 1 looks to focus on three key generic challenges Marketers face:

• Net Zero and Decarbonisation - The Role Marketing Plays

  Marketing plays a significant role in supporting and serving the business. Research outlines that Marketing is often the biggest number in organisational budgets behind R&D. To align with organisational net-zero and decarbonisation targets it’s critical that Marketers a) first understand their impact and then b) understand how to practically reduce their carbon footprint to support/meet organisational objectives.

• Storytelling - Changing the Narrative to
  Drive Necessary Behaviour Change

  Marketers are the communication and connection interface between the organisation, encompassing the products and services and the values and purpose and then sharing those aspects outside the organisation to meet the audiences they market to. Marketers are skilled communicators and influencers - so how can we change the narrative to support sustainable and societal behaviours that serve sustainability agendas and the wider society?

• Rethinking Marketing Metrics and Meaningful Measures of Success

  Marketers have typically been tasked with and measured against driving growth, yet, when it comes to driving more sustainable business agendas, decarbonisation targets and a balance across people, planet as well as profit, how can marketing evidence impact beyond the growth of the bottom line? The focus here is to develop a standardised industry framework evidencing that good business is good for business - supporting the effective measurement of sustainability and social impact - covering stakeholder engagement, community development, purpose, health and wellbeing for all.

For tickets and for more information - see the COM1 site.

We really hope you can join us - and become part of a collective force for good.

Michelle and Gemma