23 Podcasts in 2021… here’s the overview

What a year for our Can Marketing Save the Planet podcast - with 23 incredible guests and conversations. So many insights and such diversity of knowledge and expertise - all pulled together answering the question...'Can Marketing Save the Planet?'.

Simply click on the guest name to tune into their conversation with us…

🌍 - Alan Williams, Founder and CEO of ServiceBrand Global and author of The Values Economy - talking Values, Purpose and Sustainability.

🌍 - Catherine Weetman, Founder of ReThink Global and author of The Circular Economy Handbook - talking all things circular.

🌍 - Giles Stanford, Director of Global Events at CSM Live - discussing the progression of sustainability in the events industry.

🌍 - James Alexander, CEO of UKSIF talking sustainable finance, the role finance plays in supporting businesses become more sustainable and how business is responding to our climate crisis.

🌍 - Donna Stimson, Lead Councillor for Climate Change discussing how sustainability and climate plans trickle down from central government into local initiatives.

🌍 - Dr Alex Mifsud, Senior Lecturer and consultant on Sustainable Development for decades, sharing her immense knowledge and insights around how business is adapting.

🌍 - James Perry, Chairman COOK, B Lab and general fantastic advocate for 'good business' - James shares the backstory to founding COOK and the work he's continued with helping businesses to focus on people, planet and profits.

🌍 - Jeremy Connell-Waite, Global Communications Designer at IBM. Fountain of knowledge on all things communication, but also a keen sustainability champion - a brilliant podcast on sustainability, purpose and the role marketing needs to play with authentic storytelling.

🌍 - Leeya Hendricks, CMO, Delta Capita. Our very first podcast and in this Leeya shares how a rebrand became the catalyst to rethink sustainability and accountability across the business.

🌍 – Kresse Wesling, Co-Founder, Elvis & Kresse. This episode with Kresse is so inspirational – we hear how the business came into being, the intention to drive profits with purpose from inception and the path to BCorp. This conversation was the catalyst for our Sustainable Marketer Manifesto. A real game-changer.

🌍 – Luc Speisser, Global Chief Innovation Officer at Landor & Fitch – Luc shares his years of experience in helping brands to find a genuine point of difference that supports sustainable brand. Generous, insightful with practical case studies and takeaways.

🌍 – Mark Lapping, CEO at Aquapak Polymers Ltd. Mark, in this episode we discuss plastic pollution and sustainable innovations. Mark, again a keen sustainability champion, shares insights into how Aquapak are helping brands to remove plastic from their packaging towards more truly sustainable solutions. 

🌍 – Mike Barry, Former Director of Sustainability at M&S. A fountain of knowledge around all things sustainable marketing and business, Mike shares three key strategies that businesses need to embrace if they are truly succeed as a sustainable business.

🌍 – Paul Frampton, International President, Control & Exposed. A veteran marketer, we discuss the role marketing needs to play when it comes to driving a more sustainable agenda.

🌍 – Philip Kotler, Author (of like 80+ books), Marketing Professor and Consultant. The Father of Modern Marketing joined us on the podcast, as he’s a fan of our Sustainable Marketer Manifesto. In this episode Philip talks about the concept of ‘demarketing’ – and how marketers need far more than their marketing training to succeed when it comes to sustainable business.

🌍 – Rob McFaul, Co-Founder of the Purpose Disruptors. We learn more about Purpose Disruptors and the great strides being made by them within the advertising agency, their #ChangetheBrief campaign – and where Rob feels marketing and advertising needs to focus on using its powers for good.

🌍 – Ruth Dearnley OBE, CEO, Stop the Traffik. This episode tackles the relationship between human trafficking and marketing. Powerful and some of the stats and data, unforgettable.

🌍 – Sangeeta Waldron, Founder of Serendipity PR and author of Corporate Social Responsibility is not PR. Great conversation with Sangeeta about her book and the range of case studies she included from around the world. Great insights and examples of businesses that will inspire.

🌍 – Sarah Duncan, Sustainability Consultant and author, The Ethical Business Book. Sarah shares her many years of experience working first hand with businesses – discussing some of the key challenges, what to look out for and some great practical insights.

🌍 – Sarah Walker-Smith, CEO, Shakespeare Martineau – in this episode we talk about leadership and sustainability, whether sustainability is driven from the top or can be bubbled up or both. Sarah shares some of the key steps her firm have taken to date to drive profits with purpose.

🌍 – Simon Pitsillides, Managing Director, FBRH Consultants – this episode is all about sustainable reporting, we talk GRI Standards, ESG, TCFD and what it really takes for organisations to get their sustainable reporting house in order and the role marketing plays.

🌍 – Thomas Kolster, Founder and Creative Director of Goodvertising, Author, The Hero Trap. An awesome conversation with Thomas challenging concepts around Purpose – and how organisations need to shift their thinking and approach when it comes to purpose.

🌍 – John Grant, the ‘green marketing guy’, Author, Greener Marketing (and a host of other brilliant marketing and sustainability books). John’s passion for driving an environmental and green agenda stems from the start of his career in the 90’s. We discuss some of the many projects he’s embarked upon and the role of being a marketer in ‘green land’ rather than a ‘green’ champion in marketing land. He shares his formula around green-washing, and making green ‘normal’ - the reality of driving behavioural change and the role of consumer behaviour.  So good… you’ll hear not one but two pods from him.

Huge thanks to all of our guests in 2021 - it’s been a privilege and wonderful learning opportunity. Both Gemma and I are truly thankful of your generosity in joining us to share insights and education - and importantly, to keep the conversation going…

Here’s to more ‘Can Marketing Save the Planet’ in 2022!

Michelle and Gemma