The Carbon Literacy Project - latest Partners to support our Manifesto

We’re thrilled that The Carbon Literacy Project are the latest Partners to support our Sustainable Marketer Manifesto - a ‘hippocratic oath’ for marketers.

So what is Carbon Literacy?: “An awareness of the carbon dioxide costs and impacts of everyday activities, and the ability and motivation to reduce emissions, on an individual, community and organisational basis.”

And the Carbon Literacy Project is championing helping individuals get on board with educating themselves and others around what can be done to reduce emissions.

Supported by The Carbon Literacy Trust, over 20,000 individuals (including myself) - and more than 1700 organisations have engaged with The Carbon Literacy Project and undertaken Carbon Literacy training and certification. And having done one of their Carbon Literacy training courses myself (and now certification courses for The Chartered Institute of Marketing and for Marketers generally), it really is worth getting acquainted with the realities.

The Carbon Literacy Project has always been a massive collaborative project from its conception.It involves people and organisations from all sectors and walks of life working together and contributing time, materials and funding to advance understanding and action on climate change.

The Carbon Literacy Trust was formed in September 2013 and incorporated and recognised by the Charity Commission as a Charitable Incorporated Organisation (CIO) in March 2014.

Its charitable aim is “to advance the education of the public in the conservation, protection and improvement of the physical and natural environment” through the dissemination of Carbon Literacy.

The Trust is fortunate in having a board of trustees reflecting a huge depth of knowledge and understanding of climate change and its environmental and economic impacts, of work for the public good and individually, a depth of sectoral reputation and expertise which they each bring to bear in support of The Project.

The team behind The Carbon Literacy Project support our Sustainable Marketer Manifesto - and are helping to support spread the word - so that more Marketers become educated in this important area - and you’ll find references to many materials they share in our Learning Zone. For more information visit www.carbonliteracy.com