Greenwashing 101 - Online Training Course
Course Overview
This course looks at a wide range of elements in relation to greenwashing, such as; what it is, why organisations greenwash and the different forms it shows up. From regulation and guidelines through to exploring examples and gaining the knowledge to identify it and to the best of your ability prevent it.
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Greenwashing 101 - 3 hours / 5 Modules
Greenwashing 101 is designed for Marketers at all levels and any business function who wants to know more about greenwashing.
Greenwashing can come from any function in an organisation and is the responsibility of the business as a whole, although it is more often than not associated with marketing and communications. This three-hour online course looks at greenwashing, what it is, why organisations do it, the different forms it shows up in, and why it is such a damaging practice. You’ll look at the regulations and guidelines being introduced to try and stop it, explore real-life examples, and gain the knowledge to identify it and, to the best of your ability prevent it.
5 Modules
Module 1
An Introduction to Greenwashing
Greenwashing explained
Why Greenwashing happens
How Greenwashing typically shows up
Module 2
A look at Regulation and Guidelines on Environment (Green) Claims
The Regulatory and Guideline Landscape and why necessary
The various regulators and their practice
The challenges and opportunities
The Green Claims Code and making green claims
Module 3
Deeper Dive into How Greenwashing Shows Up
Green labels - what, why and how
Why labelling is one of the most common forms of greenwashing
Eco -v- Marketing labels
A walkthrough of examples/case studies of greenwashing cases
Module 4
More Ways Greenwashing Shows Up
A look at other forms of greenwashing from obvious to subtle
A deep dive into examples of cases and why action was taken
Module 5
Practical things you can be doing
Where to start
Tips and advice on what to do and what not to do
A look inside…
Learning Outcomes
An introduction to greenwashing ensuring you have a comprehensive overview of the concept.
Why greenwashing is everyone's responsibility - supporting your understanding of the many potential greenwash ‘influencers’ across an organisation and the context of your role.
How to identify deceptive tactics used in greenwashing so that you can be prepared to identify and mitigate risk.
Understand the regulations and guidelines for 'green' claims to ensure you are up to speed with the legalities, cases and processes.
How regulations present marketing challenges and opportunities to support you in building a greater awareness of what to do and what not to do.
Develop knowledge and confidence to identify, question and challenge greenwashing - providing you with evidence, case studies and understanding.
Tips, advice, and how to build an audit process for managing green claims so that you can relay these to others within the organisation and develop a framework in the context of your role.
About your Trainers
Gemma Butler, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
Championing sustainable marketing and leadership, Gemma is the co-host of the podcast series, Can Marketing Save the Planet? She is a 2x published author, Carbon Literate and was awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation. Former Marketing Director at the Chartered Institute of Marketing, Gemma develops qualifications and training focused on educating marketers and business across the world on their role in driving a more sustainable future.
Michelle Carvill, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
A strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6M Marketers on the planet. Carbon Literate, awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation and 6x published author. Michelle was recognised as one of the UK’s Top 100 Inspirational Businesswomen in 2021. Prior to her focus on sustainability, Michelle worked providing strategic consulting and delivering communications and engagement projects aligned with digital transformation programmes.
You will have access to the content for twelve months.
If purchasing individually, login details will be sent by email within 24 hours of booking.
Please get in touch if you have any questions.
For group or team bookings or to discuss housing our programmes on your LMS platforms, please contact us.
All our programmes are SCORM 1.2 compatible.
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