Social Marketing and Cause Marketing - Online Training Course
Course Overview
This course explores social marketing and cause marketing, taking a look at what they are and why they're important. We look at how building them into your marketing strategy, plans and actions could be key to supporting your organisation’s sustainable agendas. Looking beyond the products and services you sell, you’ll consider the broader actions and impacts you can achieve for people, planet and profit.
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Social Marketing and Cause Marketing - 2 hours
Designed for Marketers at all levels and disciplines this course explores social marketing and cause marketing, taking a look at what they are, why they're important and how building them into your marketing strategy, plans and actions are key to supporting your organisations sustainable agendas. Social marketing and cause marketing provide a way to change behaviours and build longer term relationships with customers, citizens, communities as well open up opportunities for new partnerships and ways of operating. You'll cover all these elements together with examples and case studies sparking new ideas and tactics you can apply to your own marketing agenda.
5 Modules
Module 1
Social Marketing and Cause Marketing - What are they?
The challenges and opportunities for organisations and Marketers
What is Social Marketing
What is Cause Marketing
Why are they important
Module 2
Deeper Dive into Social Marketing
What are the opportunities
Where to get started
Examples - What’s been done
Things to be mindful of
Module 3
Deeper Dive into Cause Marketing
What are the opportunities
Where to get started
Examples - What’s been done
Things to be mindful of
Module 4
A look at why Partnerships are important to Social Marketing and Cause Marketing
The role of Partnerships
The need for collaboration
Module 5
Planning Social Marketing or Cause Marketing Activity
Frameworks to support planning
What to measure
Learning Outcomes
An understanding of what social marketing and cause marketing are so that you have a clear understanding in the context of your role.
The role these aspects play in marketing and supporting sustainable agendas to support you in consider opportunities within your own organisation and marketing activity
Why these areas are an important part of any marketing strategy, given the fast-changing landscape and consumer shifts in expectations and desires.
Understand why you would use social marketing and cause marketing, and the value exchange to support you in creative thinking and solutions.
Understand the challenges and opportunities around social marketing and cause marketing equipping you with skills to apply in your role.
How to plan your social marketing and cause marketing activity to ensure you have the confidence and competence to consider how these fit to meet objectives.
Understand the measures and metrics that are key to social marketing and cause marketing so that you can set realistic benchmarks, targets and meansure ROI.
About your Trainers
Gemma Butler, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
Championing sustainable marketing and leadership, Gemma is the co-host of the podcast series, Can Marketing Save the Planet? She is a 2x published author, Carbon Literate and was awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation. Former Marketing Director at the Chartered Institute of Marketing, Gemma develops qualifications and training focused on educating marketers and business across the world on their role in driving a more sustainable future.
Michelle Carvill, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
A strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6M Marketers on the planet. Carbon Literate, awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation and 6x published author. Michelle was recognised as one of the UK’s Top 100 Inspirational Businesswomen in 2021. Prior to her focus on sustainability, Michelle worked providing strategic consulting and delivering communications and engagement projects aligned with digital transformation programmes.
You will have access to the content for twelve months.
If purchasing individually, login details will be sent by email within 24 hours of booking.
Please get in touch if you have any questions.
For group or team bookings or to discuss housing our programmes on your LMS platforms, please contact us.
All our programmes are SCORM 1.2 compatible.
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