Effective Sustainable Communications Training Course
Course Overview
Diving into communication you’ll explore what effective communication around sustainability looks like and how to do it. This course focuses on rethinking marketing through a responsible lens. You’ll look at the words and language you use to connect with your audience and create engaging narratives that inspire action beyond sales.
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Effective Sustainable Communications - 2 hours
Designed for Marketers at all levels and disciplines as well as business professionals across multiple functions this course dives into communication, exploring what effective communication around sustainability looks like and how to do it. Sustainable Marketing and communication isn’t about totally reinventing marketing, but rather rethinking about it through a responsible lens looking at the words and language you use, meeting your audience where they are at, making things relevant and relatable so you can tell a story beyond selling stuff, and drive positive change.
4 Modules
Module 1
The Role of Sustainable Communications
The challenges and opportunities for organisations and Marketers
Who are you talking to? Considering segmentation.
Goals and objectives of sustainable marketing communications.
Module 2
How to Build Communications to Drive Action
Understanding what works and what doesn’t
Shaping new behaviours
Channels and tactics to consider
Creating ongoing conversations
Module 3
Making Green Normal
Changing attitudes and shaping new behaviours
Channels and tactics
Module 4
Motivation, Action and Sustaining Effort
How motivation plays a crucial role in behaviour change
A deep dive into the role of motivation
Retention and sustained effort
Setting and measuring goals based on social impact
A look inside…
Learning Outcomes
Exploring the role of sustainable marketing communications to gain awareness and confidence.
The challenges and opportunities of sustainable communication strategies to understand what works well and what to avoid.
Understanding audiences and their eco-conscious buying preferences bringing you up to speed with the latest shifts in expectations and desires.
Explaining sustainability concepts through clear communication so that you have clarity to apply this to the context of your role.
Discover new ways to create and implement sustainable communications so that you can develop effective messaging.
Applying a different approach and way of thinking to your communications supporting you in overlaying a ‘sustainable marketing’ lens.
How to build your sustainable communications plan providing you with practical building blocks to support you in your role.
About your Trainers
Gemma Butler, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
Championing sustainable marketing and leadership, Gemma is the co-host of the podcast series, Can Marketing Save the Planet? She is a 2x published author, Carbon Literate and was awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation. Former Marketing Director at the Chartered Institute of Marketing, Gemma develops qualifications and training focused on educating marketers and business across the world on their role in driving a more sustainable future.
Michelle Carvill, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
A strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6M Marketers on the planet. Carbon Literate, awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation and 6x published author. Michelle was recognised as one of the UK’s Top 100 Inspirational Businesswomen in 2021. Prior to her focus on sustainability, Michelle worked providing strategic consulting and delivering communications and engagement projects aligned with digital transformation programmes.
You will have access to the content for twelve months.
If purchasing individually, login details will be sent by email within 24 hours of booking.
Please get in touch if you have any questions.
For group or team bookings or to discuss housing our programmes on your LMS platforms, please contact us.
All our programmes are SCORM 1.2 compatible.
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