Carbon Literacy for Marketers - Online Training Course
Course Overview
This certified course is designed for Marketers keen to better understand climate science, climate change, sustainability agendas and the changing business operating landscape and the role and impact marketing can make. The course is independently certified by The Carbon Literacy Trust providing Marketers with an opportunity to formally certify as Carbon Literate.
To purchase access to this course, simply click the ‘Go to Store’ button below and select your course. For group or team bookings please contact us to arrange purchase.
Carbon Literacy for Marketers -8 Hours* / 8 Modules
This training is designed to support Marketers in gaining a solid understanding of the many complexities of climate change, considering how it impacts business and indeed the role Marketers play.
Businesses have a significant opportunity to drive impact, and Marketers working across the value chain are well positioned to lead, champion and support organisational objectives and initiatives both internally and with partners and local communities.
The course is designed to help Marketers explore the climate science, the sustainability landscape and its effect on people the planet and profitability. It also looks at the critical role of organisations and the part Marketers must play in responding to climate change.
This course is accredited by The Carbon Literacy Trust. Upon successful completion of this course, and all that it entails, you will certify as a Carbon Literate citizen.
Certification Requirements
The Carbon Literacy for Marketers Training Course and Carbon Literacy Trust Certification requires a mandatory 8 hours of training, Therefore, alongside the 6 hours of online course modules, there are other resources for you to explore which make up the additional 2 hours.
To complete the certification, there is a mandatory facilitated 1 hour group discussion, where all learners will get to choose a date that suits them to join one of the regular online ‘Zoom’ meetings. This facilitated discussion enables learners to meet others and to discuss their assignments / Evidence Form submissions and ask any questions. All details of how to book onto the facilitated discussions, and how to complete the Evidence Form submissions are clearly explained and accessible within the training modules.
8 Modules
Module 1
An Introduction to the Complexity of Climate Change and Sustainability - Part 1
Climate crisis 101 - What is Climate Change.
The Paris Agreement / Race to Zero.
Exploring The Carbon Map.
Module 2
The Complexity of Climate Change and Sustainability - Part 2
Understanding Green House Gases (GHG).
Considering implications such as changing weather.
World Overshoot Day.
How behaviours need to change.
Module 3
The Business Landscape
Exploring what ‘business’ stands for.
Considering changing views of key stakeholders.
Reviewing common models; CSR / ESG.
Module 4
Scopes and Offsets
Exploring Scope 1, 2 and 3.
Looking at the practicalities of offsetting and striking the right balance.
Discovering relevant resources such as Carbon Calculators to understand impact.
Module 5
Circularity and UN SDGs (United Nations Sustainable Development Goals)
Understanding the Circular Economy / Practicalities and Opportunities.
Understanding the impact of Events from a carbon perspective.
Exploring circularity and partnerships and how they enable Marketers to support a more sustainable marketing agenda.
Understanding the UN SDG 17 Goals a global blueprint for wellbeing for all.
Examples of how businesses are using the SDGs.
Module 6
The Role of Marketing
The changing operation landscape.
Regulation and The Green Claims Code.
Exploring the Circular Economy and Marketing.
Exploring employee engagement - Every role is a climate role.
Rethinking the 7Ps of marketing through a responsible lens.
Module 7
Effective Communication
Why and how organisations are talking about climate change.
The role Partnerships play in driving change and impact.
Exploring practical examples from those who are talking about it well.
Module 8
Marketing’s Carbon Footprint
Considering Carbon Budgets
Exploring the carbon impact of key marketing activities such as digital: websites, email, social media, advertising and also events.
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Learning Outcomes
Become carbon literate to formally certify as Carbon Literate with the Carbon Literacy Trust enabling you to become part of the thousands of Carbon Literate citizens around the world.
Understand the Sustainable Marketing landscape – aligning application of technical marketing and communication skills, providing a more responsible lens and operating framework to support you in bringing a new dimension of understanding to your role.
Broader understanding of climate change, climate science and Carbon Literacy, with clarity around the urgency for innovations such as circular / regenerative so that you can make resonsible decisions around behaviour change and simple swaps, both personally and professionally.
Learning from others via practical, relatable, relevant examples and best practice around innovation, collaboration, partnerships and problem solving – using their skills as a force for good to inspire you to share and drive continued momentum.
Access resources, ideas and case studies to drive Carbon Literacy certification and to better understand the changing business landscape, aligning commercial performance and targets to support growth and development within the marketing and communications profession to keep you on top of your game and future fit.
About your Trainers
Gemma Butler, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
Championing sustainable marketing and leadership, Gemma is the co-host of the podcast series, Can Marketing Save the Planet? She is a 2x published author, Carbon Literate and was awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation. Former Marketing Director at the Chartered Institute of Marketing, Gemma develops qualifications and training focused on educating marketers and business across the world on their role in driving a more sustainable future.
Michelle Carvill, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
A strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6M Marketers on the planet. Carbon Literate, awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation and 6x published author. Michelle was recognised as one of the UK’s Top 100 Inspirational Businesswomen in 2021. Prior to her focus on sustainability, Michelle worked providing strategic consulting and delivering communications and engagement projects aligned with digital transformation programmes.
What people are saying about this online course…
“The course really helped us to think above and beyond the things we are already doing – opened our minds to what else we could be doing.”
“The course was really interesting and accessible. I really enjoyed the case studies.”
“Having knowledge in the sustainability space, this course was a great refresher. I enjoyed how it was so accessible. There was a great mix of media – sometimes you can listen, sometimes you can read, sometimes you can watch – I really enjoyed that. It was all very user friendly – and each module felt like it was just the right length.”
“As a sustainability director, working in this space for a number of years, whilst I’m not a carbon scientist, I do have good basic knowledge – so this was a good comprehensive reminder – but I also learned new things on this course, which was great.”
“Sustainability can be quite technical, it can be quite murky and this was very clear – the whole curriculum and all of the stimulus was really well designed, overall, the clarity was really appreciated.”
“The Carbon Literacy for Marketers course has been a huge success; I know it has been taught to so many individuals already, many of which I've certified!” George, Gravil, The Carbon Literacy Trust.
You will have access to the content for twelve months.
If purchasing individually, login details will be sent by email within 24 hours of booking.
Please get in touch if you have any questions.
For group or team bookings or to discuss housing our programmes on your LMS platforms, please contact us.
All our programmes are SCORM 1.2 compatible.
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