Can Marketing Save the Planet?
It’s a big question we ask every one of our guests.
Our podcast is committed to keeping the conversation going around sustainability and the important strategic role that marketing and commuinication plays.
Our guests include senior Marketers, senior leaders, CMOs, academics, authors, sustainability consultants, social impact founders, experts and more.
We help Marketers save the Planet. Our purpose is to drive education and share best practice, to inspire and empower Marketers (and beyond), to start asking questions and importantly… to start taking action.
Tune in to over 80+ and growing all the time episodes… You’ll find the podcast on Spotify , Global Player , Apple, and on all the usual platforms. (Pretty much wherever you get yours!). Tune in.
Download our About the Podcast Overview Doc - or get in touch, if you’ve got an idea for an episode…
Episode 07: Sustainability and 'authentic' storytelling... an inextricable link
A story in the right hands can change the way the world thinks - hence why, In this episode we're joined by storyteller extraordinaire, Jeremy Connell-Waite, who as Global Communications Designer at IBM, helps purpose-driven brands to tell more meaningful stories that impact people, profits and the planet.
Tune in as we discuss purpose, greenwashing, getting the story straight, what matters to audiences, what matters to brands, who's getting it right and why marketers are perfectly positioned to drive positive change in the world.
A passionate environmentalist and force for addressing climate change, Jeremy is also a European leader for Al Gore’s Climate Reality Project. He's written four books around 'story' and has worked with brands such as Facebook, Twitter, Salesforce and Adobe.
For more information about Jeremy, we urge you to take a look at his site Good Humans, Technology and Climate Change .
Episode 06: Sustainability and Local Government. Cabinet Lead for Climate Change and Sustainability RBWM - Donna Stimson
The Government has made significant commitments to meet global sustainable targets, daily we hear of a new scheme or initiative that helps the UK move towards providing solutions around climate change and a more sustainable future. But what role does local government play in supporting businesses and constituents at the coal-face (no pun intended!). In this podcast we hear first hand from Donna Stimson, passionate environmentalist and Cabinet Lead for Climate Change and Sustainability in the Royal Borough of Windsor & Maidenhead. Filled with honest and practical advice (and inspiration) - Tune in to hear about how local government and government align - and some of the initiatives, support and advice that will inspire you .
Episode 05: The Problem with Plastic - the challenges and innovations around one of our biggest issues. Mark Lapping, CEO, Aquapak
Plastic… one of the biggest challenges, particularly when it comes to reusing, recycling. In this episode we’re joined by Mark Lapping, dedicated environmentalist and CEO of Aquapak, an organisation focused on innovative polymers that truly leave no trace.
Episode 04: A Consultant’s view - The Practical Challenges Facing Marketers and Businesses. Sarah Duncan - Sustainable Consultant and Author of ‘The Ethical Business Book’.
In this podcast we explore the practicalities of how a Sustainable Consultant can support businesses - and some of the typical key challenges to overcome.
Episode 03: Sustainability needs to be led from the top! Sarah Walker-Smith, CEO Shakespeare Martineau
In this episode we explore whether Marketing Can Save the Planet with Sarah Walker-Smith, CEO Shakespeare Martineau.
Episode 02: Why BCorp is a race to the top! James Perry, Co-chairman Cook, Co-Founder BLab
In this episode we discuss what BCorps are, where they came from and what they mean for business. We also uncover that James’s first role was indeed in marketing!
Episode 01: Embedding Sustainability into a Rebrand. Leeya Hendricks, CMO, Delta Capita.
In this podcast we glean insights and inspiration from our very first podcast guest…. Leeya Hendricks, CMO, Delta Capita.
Introduction to Can Marketing Save the Planet from your podcast hosts, Gemma, G and Michelle
Introduction about why we wrote our book and why we felt the need to continue to explore the important question of ‘Can Marketing Save the Planet?’ Join in…