Episode 13: Can the Luxury Sector be Ethical and Sustainable? Kresse Wesling - Co-founder of Luxury and Sustainable Brand, Elvis & Kresse

Kresse Wesling, co-founder of luxury and sustainable brand, Elvis & Kresse - a company that focuses on three things: they rescue materials, transform them into beautiful products and donate 50% of profits to charities.

In this interview, Kresse shares how the brand started, back in 2005, having discovered London’s decommissioned fire-hoses were going to landfill - finding a best second life as luxury products. Given the luxury industry is one which had historically failed people and planet, Elvis & Kresse explored the opportunity to try something different.

For Elvis & Kresse ‘the problem’ always comes first. In this podcast we talk, BCorp, fair wages and discuss what ethical and sustainable business really needs to consider - and how business needs to change - and where marketers can really use their powers for good.

“I don’t think there’s anyone in the world that can argue that it is rational to prioritise a shareholder at the expense of a human being or at the expense of the environment for generations to come. I’ve yet to meet anyone who can argue that successfully.” Kresse Wesling

For more information visit https://www.elvisandkresse.com/

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

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