Episode 12: Climate Crisis - Challenge and opportunity. Sustainability - a true disrupter of business - Mike Barry

There’s no doubt about it that whilst there’s a lot of talk, action and impetus behind the climate challenge we all face - from a scientific viewpoint, the fundamental truth is that the world is moving in the wrong direction and quickly.

To slow this dangerous trajectory and turn things around, there’s a lot to do - it’s going to take some serious disruption, and there’s absolutely no room for any corporate ‘greenwash’.

Mike shares his passion, expertise and experience discussing the profound and fundamental shifts that need to happen to really bring about effective and very necessary change. The elephant in the room is consumption and the fundamental relationship we have with ‘stuff’. We’re going to need total behaviour change. Mike shares the three questions he’s looking for from businesses who are committed to driving change and what he did at M&S to build sustainability into the heart of everything they do. Answering one or two of the questions - just isn’t enough - All three questions need to be answered. Tune in to ask those questions of your own business.

For more information and insights and to stay in touch with Mike, visit https://www.mikebarryeco.earth/

Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.

__________________________________________________________________________________________________________________________

About us…

We help Marketers save the planet. 🌍

Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat.

You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.

Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.