Sustainable Marketing
Learning Zone Resources -
A Tool Kit for Sustainable Marketers
Completed our 100 Points Challenge yet? These resources support you with your Sustainable Marketer Manifesto commitments. Aim to reach the minimum 100 points of knowledge to achieve your Sustainable Marketer Certification. We recognise it’s self-certification, and it’s down to you to do the learning - but that’s where it starts… with education and growing your own awareness. Keep checking back in - as we add resources weekly
The 360 Advantage - How whole brands dominate 5pts
While most brands — what we call fragmented brands — are scrambling to find their footing, whole brands are creating sustainable and dominant growth. This reveals a new mindset for how modern business leaders consider their brand — as the sum of every experience a consumer has with a company or organisation, a 360-degree definition of brand that understands every action a brand takes, inside and out, is the brand. Read full report
This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketer. A unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives. Read the book
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.
In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas.
edie is an industry-leading, purpose-driven business media brand that empowers sustainability, energy and environmental professionals of all levels to make business more sustainable through award-winning* content and events. Their regular email updates are sustainable business gold. Sign up and stay truly tuned in.
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Project Drawdown’s - Climate Solutions 101
30 pts
Climate Solutions 101 is the world’s first major educational effort focused solely on solutions. Rather than rehashing well-known climate challenges, Project Drawdown centers game-changing climate action based on its own rigorous scientific research and analysis.
The course is split into 6 units - delivered by video with accompanying resources. The perfect place to educate yourself on the whole picture - so that you’re better equipped to take action.
Change the Brief Alliance 5 pts
ChangeTheBrief Alliance is a not-for-profit partnership between agencies of every size and type - media, creative, design, PR - and their clients, learning and acting together to directly address the challenge of the climate crisis by promoting sustainability via every channel available to them.
Alone, agencies will struggle to make a difference, but together it’s a formidable force that has the expertise to disrupt, influence and initiate real change. Explore more
This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Read the book
A Plastic Planet was founded with one singular goal: to ignite and inspire the world to turn off the plastic tap. Now we know the truth and the extent of the damage our addiction to plastic has caused, we can’t un-know.
When researching and writing our chapter on Plastic it was most definitely one of the most triggering we wrote. Plastic is all around us, floating in our seas, littering our pavements and on a weekly basis entering our kitchens and homes. So how do we transition to a plastic free world?
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Were you part of the Big Plastic Count? If yes - great, if not - no problem, you can still get involved by learning more about how to live with less plastic via this great handbook from Greenpeace. Packed with stats and practical ideas to create better habits and importantly reduce the plastic overload. Read now
The Carbon Almanac for Kids 10 pts
In the UK it’s been agreed that carbon literacy and climate science are to be added to the school curriculum - and the sooner the better. Meanwhile, the Carbon Almanac for Kids has been designed by the same team of scientists, teachers, artists, entrepreneurs and humans who created The Carbon Almanac. This is great resource for anyone working in schools, youth groups and education.
Download it for free
A strategic planning framework embedding sustainability at the heart of marketing. Brought to you via two sustainable marketing consultants, a planning framework for marketers, by marketers. Explore now
Climate Visuals 5 pts
The world’s only evidence-based and impact focused climate photography resource. If you are looking for meaningful and impactful photography that shines a light on the reality of climate change, then this library offers a unique and trusted source of evidence and rights ready images. A project delivered by the Climate Outreach team. View here
Make My Money Matter 10 pts
Does your pension have positive intention? Moving your pension to sustainable investments is up to 27 times more impactful than going vegan and stopping flying, according to MMMM - your pension is likely invested in fossil fuels, tobacco, and arms.
Much of the £3 trillion in UK pensions is contributing to the deforestation of the Amazon, helping tobacco companies sell cigarettes, and funding new fossil fuel projects. Do these investments create a world we actually want to live in? Make your money matter
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Love this latest report from Project Drawdown, practical action guides for all job functions. Useful for sharing across the value chain of a business. We particularly like the Marketing one - which looks at a number of the ways marketing can make a positive impact.
Of course, there’s more we would add. Creating a new suite of KPIs, considering all activities associated with Events, Brainprint, greening the channels - all areas we share on our sustainable marketing training - but this is a succinct and simple illustration about how all roles have a part to play. More here
Agents of Change - The Expert View - 15 pts
This report and accompanying Tool Kit is the result of qualitative interviews iwth industry professionals (Including Michelle Carvill from Can Marketing Save the Planet ;)). The report details industry perspectives on the path to sustainable advertising and also includes a tangible Toolkit includes a 4 step action plan.
An analysis of the untapped power of corporate pensions September 2022. Findings outlined in this report show the critical role our pensions can – and must – play in tackling the climate emergency.
That’s why Make My Money Matter are calling on all organisations to green their schemes, and unleash the hidden superpower of our pensions.
By placing pensions at the heart of their climate commitments, businesses can cut their carbon, help address the climate crisis, and show the pensions industry that it’s time to make our money matter. Download here
The best events for a better planet. Welcome to The Sustainability Events Calendar – your ultimate guide to the events the world can’t afford to miss.
If you’re struggling to find great sustainability events in your area, or you’re frustrated by the poor usability of the larger event sites, then you’ve just found your new home. This great resource is brought to you via Small99 and Avery & Brown - both Partners of our Sustainable Marketer Manifesto. A great resource.
Take a look
The Purpose Upgrade 25 pts
Paul Skinner's latest book, The Purpose Upgrade, has to be an essential read for everyone in business, whether an entrepreneur, CEO or marketing chief - or in fact anyone who cares about the future of humankind. Paul has not only led the way in conscious marketing in the UK as well as globally, but is one of the most intelligent people I know and his perspective on how to combine purpose, business, the future of society and indeed the world is absolutely crucial understanding for us all. Lynne Franks OBE.
And we couldn’t agree more. Read it, absorb, take action. More here
Great research and insight from EY. Companies need a mindset shift to consider multiple types of value — societal, planetary, customer, employee — to build financial value from their climate actions. This entails a recognition that:
Sources of value are deeply integrated and can be complementary rather than competitive.
Sustainability can deliver value to customers and employees; these in turn create a positive return to the business and the planet.
Companies at any stage in their journey can harness untapped opportunities to uncover more value. need a mindset shift to consider multiple types of value — societal, planetary, customer, employee — to build financial value from their climate actions. Read more