The Sustainable Marketer Action Plan

The Sustainable Marketer Action Plan is broken down into three aspects, Inwards, Upwards and Outwards. The concept of this model / action plan is discussed in more detail in our book, Can Marketing Save the Planet - 101 Ways to Use Sustainable Marketing as a Force for Good, and is expanded on and used as an outcome for our The Sustainable Marketer training course. The Action Plan can be used in a number of ways, from undertaking a simple, where are we now, where do we want to get to gap analysis, through to supporting the development of practical actions and frameworks.