Can Marketing Save the Planet?

It’s a big question we ask every one of our guests.

Our podcast is committed to keeping the conversation going around sustainability and the important strategic role that marketing and commuinication plays.

Our guests include senior Marketers, senior leaders, CMOs, academics, authors, sustainability consultants, social impact founders, experts and more.

We help Marketers save the Planet. Our purpose is to drive education and share best practice, to inspire and empower Marketers (and beyond), to start asking questions and importantly… to start taking action.

Tune in to over 80+ and growing all the time episodes… You’ll find the podcast on Spotify , Global Player , Apple, and on all the usual platforms. (Pretty much wherever you get yours!). Tune in.

Download our About the Podcast Overview Doc - or get in touch, if you’ve got an idea for an episode…

Michelle Carvill Michelle Carvill

Episode 77: Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues

“If you can change how people spend their money, you can change the world.”

Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business models, Chris talks to us about his experience across a number of social impact businesses and initiatives that he is involved with - and how simple switches can have such a positive impact.

Tune in for more…

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Michelle Carvill Michelle Carvill

Episode 76: – Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club

Did you know that 20% of the world's fish and meat is consumed by our pets?

We didn’t… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact.

Food security, the impact of food production and what we eat is an area of significant focus when it comes to wellbeing for all and transitioning to a sustainable future - something we cannot afford to ignore when considering food consumption for humans, but what about our beloved pets? Tune in for more.

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Michelle Carvill Michelle Carvill

Episode 75: – UpCircle Beauty - Building Capital from Waste and Embedding Circularity into Brand - CoFounder, Anna Brightman

Proving unequivocally that waste can build capital, UpCircle is a truly inspiring organisation built on circular economy principles.

The circular economy presents a huge opportunity for both business and the environment so we were really excited when Anna Brightman from UpCircle, a skincare and beauty brand built from waste and, focused entirely on the circular economy principles joined us on the podcast.

UpCircle fully owns the concept of circularity and builds it into every strand of their business. They have learnt how to turn waste not only into a succesful business, but a global successful business, which is continuously testing the limits of what can be done. Tune in for more.

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Michelle Carvill Michelle Carvill

Episode 74: – Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel

Following on from our Biodiversity focus over the past few podcasts, we were delighted to welcome back Gavin and Rob over at Pinwheel to talk about the solutions and actions that are available today that businesses can make part of their sustainability agendas, and the compelling business case this type of investment can build across, acquisition, retention, collaboration, competitive opportunity, sales and profit.

As Gavin says, these projects give, “access beyond value chain mitigation projects which repair and restore our climate and ecosystems.” Tune in for more…

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Michelle Carvill Michelle Carvill

Episode 73: – Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samuel Sinclair, Co-Founder of Biodiversify

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.”

Given nature and biodiversity is SO important to the future of humanity, we wanted to dive deeper into this important area. Following our recent episodes with the brilliant Alexandra Pimor, who works with organisations to give nature a voice and a seat at the boardroom table, we jumped at the chance to chat with Dr Sam Sinclair, a conservationist and expert on biodiversity.

Sam starts with explaining what biodiversity is, and just how totally dependent we are on biodiversity to survive. Don’t miss this…

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Michelle Carvill Michelle Carvill

Episode 72: – Exploring the world of ‘Meaningful Work’ - Challenges and Opportunities, with Claire Osborne, Sustainability Career Coach

“There’s an exciting revolution underway in the whole working economy and working culture and deeper and more meaningful understanding of what it means to do impactful work.”

In this episode we talk with Claire Osborne who has a fascinating job as a sustainability career coach. Claire works with people who are increasingly looking at where and how they work, questioning the role they can play as climate change, climate action and sustainability continue to rise up the world’s agenda.   Tune in…

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Michelle Carvill Michelle Carvill

Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

What does business have to do with nature?

This second Part 2 of our Nature on the Board podcast welcomes back Alexandra Pimor, Director of Nature Governance at the Earth Law Centre. Despite preconceptions, we (humans) are part of nature, we are not above it and we need it – it is indeed our greatest ally. We talk to Alexandra about how reimagining and reengineering our systems from a nature conscious perspective and delve into her work, looking at how we offer nature a voice, a place and a stake in our systems – for nature to be both heard and represented. Enjoy…

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Michelle Carvill Michelle Carvill

Episode 70: – Part 1: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

What does business have to do with nature?

The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones, and go for a wintry walk as we catch up with Alexandra Pimor, Director of Nature Governance at the Earth Law Centre. Despite preconceptions, we (humans) are part of nature, we are not above it and we need it – it is indeed our greatest ally. We talk to Alexandra about how reimagining and reengineering our systems from a nature conscious perspective and delve into her work, looking at how we offer nature a voice, a place and a stake in our systems – for nature to be both heard and represented. Enjoy…

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Michelle Carvill Michelle Carvill

Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert, Expert, Author, Sustainable Marketer

“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive change that we are facing.”

Marketing will not save the world, but we will not save the world without marketing.

In this episode we talk with Nicolas Lambert, author of, “Can Marketing Save the World”, (we know… a title very close to our hearts) and no surprises that it’s a book all about marketing and sustainability, An experienced and passionate marketer, he was CEO of Fairtrade Belgium, marketing executive at Unilever, AB InBev, Heineken and BBDO - and more recently, author and lecturer. We loved delving into the practicalities of sustainable marketing with Nicolas.

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