“If you didn’t have a marketing budget but you still had the same KPIs what would you do?”

We learn how the question… ‘Daddy is your job good for the environment?’ - led Paul to join the 8 week Cambridge Institute for Sustainability Leadership course, where he met fellow marketer, Alexis Eyre. Determined to be part of the solution, rather than the problem, they recognised that marketing has a lot to add when it comes to behaviour change and using its skills, creativity and influence as a force for good. They also recognised that many of the traditional marketing tools and frameworks focus purely on commercial performance, and no consideration for environmental and societal performance - and so set out to bridge that vital gap with the development of their Sustainable Marketing Compass, a strategic framework that supports marketers step-by-step to reframe, rethink and reorientate marketing - driving creativity and innovation back into the heart of marketing.

Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom

“If we chase perfection… we’ll lose.”

Amongst the 455 (and some) eco labels and sparkling greenwash, how’s a person to figure out which products and brands they can truly have confidence in when wanting to make more sustainable and ethical choices in their shopping trolleys? What can we trust? What can we understand?

Sustainable Media - Investing in content and channels that support greener, healthier, fairer education and behaviour.

‘Advertising and marketing has an important role to play in doing good in the world.’ Agree? Well we certainly do – and in this episode, Guy Jones and Ollie - co-founders of The Goodnet, a sustainable media organisation, share their story, of how a pre-Christmas zoom drink sparked them moving away from their roles at one of the largest UK media organisations. Following their passion and values led the way to them championing sustainable media - making video ads / display ads / branded content partnerships available to advertisers across a network of sites that all operate in the sustainability space, to inspire and educate.

“The fastest accelerator in FMCG is the shopper… “

We loved this conversation with Helen Hepworth, Director of Collective Stories – a - Category Management and Shopper Insight Consultancy.

Helen’s been an FMCG expert for many years, working with a number of retailers, with a passion for product and category management. In this conversation we discuss the role shoppers and retailers play in driving positive impact when it comes to sustainability – and of course, the role marketing plays.

“Education comes first, knowledge sparks the curiosity to change lifestyle - but what comes next? What as an individual can I do? “

When it comes to your own personal carbon impact - do you ‘know your number’? ‘Know your number’ is the mantra from the team at Giki - and in this podcast we speak to Richard Campbell, Marketing Director at Giki.

We learn about Giki’s purpose, how it got started - and how as a a purpose driven organisation it helps people to be more sustainable at work and at home.

“Something always seems more achievable if someone else has done it.”

In this highly practical and engaging episode, we speak to Russ Avery, CEO of Avery & Brown, a sustainable marketing agency, supporting businesses on their purpose driven path, putting people and planet on par with profit.

When it comes to supporting businesses to be a practical force for good, Russ and team are very much walking the talk - showing and telling.

“We can’t be naive about the the cost of climate action, but the value of climate action is the key thing Carbon Literacy brings clarity to.”

Before you dive in to take a listen to the podcast to learn more about The Carbon Literacy Project and why being carbon literate offers a much needed cultural shift - embedded into our everyday lives and thinking, giving all of us a meaningful carbon instinct and motivated to take action - first, we ask you to ponder the question; how carbon literate are you?

“Our demand for new IT is not driven by a real need. The result is excessive pollution and e-waste…”

In this episode, we speak to Steve Haskew, Head of Sustainability and Client Engagement at Circular Computing.

Circular Computing has been operating for over 30 years, providing circular IT solutions to organisations with significant hardware and Ewaste concerns.

Steve talks us through circularity in action – how they taking a once used product, put it through a re-manufacturing process to produce the product back to an as-new state for reuse. Delivering without compromise, a laptop computer that looks and works like new.

“When it comes to recycling, it’s tricky for us as consumers to do the right thing - even if we have the right intentions.”

In this episode, we speak to Dan Marek, co-founder of Scrapp, a climate tech start-up - helping people and businesses to reduce waste by recycling correctly. .

Scrapp is more than an innovative app, supporting consumers and businesses with how to recycle efficiently, as you’ll hear in this interview, it’s a recycling movement determined to drive meaningful impact, and whilst their focus is on recycling, they fully respect the waste hierarchy; reduce what you use, reuse what you have and recycle the rest - and ideally, to the best of your ability, and as effectively as possible, which is where Scrapp steps in.