Episode 09: Part 1: The Role of ‘Greener Marketing’ in Evolving Marketing and Driving Societal Change - John Grant, Author and the definitive ‘green marketing guy’.
In this episode we’re joined by John Grant, Author and truly, the definitive ‘green marketing guy’. Having recently read John’s latest book, ‘Greener Marketing’ - we discuss a range of topics about what ‘greener marketing’ really looks like today. John’s passion for driving an environmental and green agenda stems from the start of his career in the 90’s. We discuss some of the many projects he’s embarked upon and the role of being a marketer in ‘green land’ rather than a ‘green’ champion in marketing land. He shares his formula around green-washing, and making green ‘normal’ - the reality of driving behavioural change and the role of consumer behaviour. It’s packed with practical gems for marketers - like getting out of the ‘ivory tower’ to gain real world perspective - and much more. This episode has been split into Part 1 and Part 2 - because there was just so much to talk about, so many insights… we didn’t want to lose a drop of John’s experience and inspirational wisdom in the editing suite. Enjoy Part 1 and Part 2.
For more information about Greener Marketing, John Grant, Wiley
Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch.
__________________________________________________________________________________________________________________________
About us…
We help Marketers save the planet. 🌍
Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat.
You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.
Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
