Understanding and Navigating Green Claims and Greenwashing
Key learning outcomes:
Understanding greenwashing and why it’s everyone’s responsibility.
How to identify deceptive tactics used in greenwashing.
Understanding the regulations and guidelines for 'green' claims and how regulations present marketing challenges and opportunities.
Develop knowledge and confidence to identify, question and challenge greenwashing, providing you with tips and advice to build an audit process for managing green claims.
What this course covers…
Greenwashing is a “behaviour or activity that make people believe that a company is doing more to protect the environment than it really is”, and it is rising significantly. This course looks at greenwashing, what it is, why organisations do it, the different forms it shows up in and why it is such a damaging practice. We’ll look at the regulation and guidelines being introduced to try and stop it, explore examples, and look at what you can do to spot it and more importantly try and prevent it.
Who is this course for…
This programme is designed for marketers at all levels and business professionals across multiple functions. Whilst greenwashing may often be associated with marketing, it is the responsibility of the business.
This course can delivered on-site, for in-house teams, across multiple functions or virtually via Zoom.