Green Goody Bag
Useful resources shared from our Podcast Guests and Partners for guests attending our ‘Collaboration all the way’ event - 1st December, 2022. Enjoy…
Richard Campbell - GIKI
Inviting you to a virtual event with Paul Dickinson - a global leader on business and climate change. Usually a ‘closed’ to members event only - but Richard is kindly opening the doors to all our Podcast Guest and Partners.
Register here: https://www.eventbrite.co.uk/e/giki-chief-greenie-monthly-session-tickets-367369180107
Sarah Canning and Deenie Lee from The Property Marketing Specialists
Research report on Gen Z and sustainability as well as these links to soundbites from the Gen Z audience on their views of sustainability:
As well as a couple of fab webinars on sustainability:
Russ Avery and Tim Brown - Avery & Brown
Regenerative Business Mind Map! Here’s the direct link to view it / download it.
Jacinta Dillon - Make My Money Matter
Green Pensions Charter - Green Pensions Charter a public declaration of brands/organisations pledging to use their voice to advocate for green pensions. Would you be up for joining? They are announcing new joiners on the week of 5th December.
It’s a very straightforward process, they’ll add your logo to their Charter website and shout about new joiners in the media and social media and ask that you do so too (with assets they’ll provide). Signing up is becoming part of the green pensions movement that raises the demand for pensions that actually build a world in which we want to retire and a community of practice that learns from one another to make our money matter - hence their videos, green pensions guide and resources.
Adam Bastock - Small 99 - Hero
Small99 Hero gives you a pre-built roadmap to Net Zero for your industry, broken down into 10 minute actions. Adam is offering our Podcast Guests and Partners 1 month free with code HERO
Visit https://small99.co.uk/hero/ for more…
The 72 Lessons Climate Change & Eco-Anxiety Have Taught Me About Life
How staring down the truth can set you free (even if it hurts) - Rob Harrison-Plaistow
Link here: https://howtobehappyworld.substack.com/p/the-72-lessons-climate-change-and
The 100 points Sustainable Marketer Challenge
In the Learning Zone you’ll find a range of resources to support you with your Sustainable Marketer Manifesto Commitments. We’ve allocated a simple ‘points’ system to each resource. Challenge yourself to get to 100 points and claim your Sustainable Marketer badge!
The learning outcomes from working through these resources will help you to:
Grow awareness of carbon literacy, the science and urgency behind the climate crisis.
Understand the impact of too much carbon on the planet, where it’s coming from and what we can all be doing to reduce it.
Understand the role we all play as consumers - and you play as a responsible marketer.
Build a business case for climate action within your organisation - with clear and practical action steps.
Provide you with a range of useful tools which you can signpost to leadership teams, stakeholders and suppliers so you can continue to educate others.
Gain a strong narrative around sustainable marketing so that you can start important conversations with the leadership team or others within your organisation or client portfolio to drive impact and action.
Ask the right questions and understand the opportunities.
Understand the role leadership plays in sustainability, what it takes to be a sustainable leader and why it must be led from the top.
Understand how and why every part of the stakeholder chain is now important to your business success.
Why partnerships and working together across industry is an important part in tackling the environmental crisis. What type of partnerships you should be considering and what best practice looks like.
When you’ve hit your 100 points, let us know and we’ll send you your certification. But of course… don’t stop at 100 points - keep going. We’re all learning together. More information in the Learning Zone.