Carbon Literacy for Marketers
Become Carbon Literate - Mandatory 8 hour training course - Certified via The Carbon Literacy Trust
Key learning outcomes:
Teams become carbon literate to formally certify as Carbon Literate with the Carbon Literacy Trust
Teams understand the sustainable marketing landscape – aligning application of technical marketing and communication skills, providing a more responsible lens and operating framework
Team build a broader understanding of Carbon Literacy and urgency for innovations such as circular / regenerative
Teams learning from practical, relatable, relevant examples and best practice around innovation, collaboration, partnerships and problem solving – supporting them in using their skills as a force for good
Teams get access to resources, ideas and case studies to drive Carbon Literacy certification and to better understand the changing business landscape, aligning commercial performance and targets to support growth and development within the marketing and communications profession
An overview of the training
What on earth is Carbon Literacy?
“An awareness of the carbon costs and impacts of everyday activities and the ability and motivation to reduce emissions on an individual, community and organisational basis.”
About the Carbon Literacy Certification
On completion of this training, you will have 2 weeks from the end of the training to submit your Evidence Form.
Your ‘Action’ assignments (referred to as ‘Evidence forms’ - are then independently assessed by the Carbon Literacy Trust (CLT). And upon being successful you will receive certification by them confirming that you are Carbon Literate.
Certification fee will be included in your course training fees. This covers review, assessment and certification.
Your ‘action’ assignment / Evidence Form covers 2 areas:
Carbon Literacy comprehension, Individual Action and Group Action: What significant new carbon reduction action are you committing to as an individual, within your personal control, aligned with your professional role as a result of Carbon Literacy training? This will normally be in the context (workplace, place of education, or community).
As a result of your Carbon Literacy training, what significant, new carbon reduction action are you committing to undertake, involving a wider group of people? Again, aligned with your professional role.
Your CLT assignment evidence form will be shared with you during your training together with a Sample Evidence form supplied for reference. Important: The intention is that through your 8 hr training, you will be building evidence and nailing down actions for your assignment, so certification is very seamless and integrated.
You will submit your assignments back to us – and and the Can Marketing Save the Planet team will manage the submission process for you. Given logistics, we request that all submissions are made by the submission deadline – which will be made clear during the training. To be clear, if you miss the submission deadline and the Evidence Form is submitted more than 2 months after completion of training, the Carbon Literacy Project will require supplementary written evidence.
An Example Evidence Form can be seen here. This is purely an example to provide context. And the formal Carbon Literacy Evidence Form for you to complete can be found here.
Pre Work Requirements
Given that the Carbon Literacy for Marketers Training Course and Certification requires a mandatory 8 hours of training, there will be some ‘pre-work’ which all delegates must complete prior to the formal training session. The Pre Work includes watching some videos, exploring a Carbon Map and considering some questions and viewpoints - viewpoints which will be discussed during the formal training session.
Tailoring the Programme and Fees
Training sessions can be delivered face to face or via Zoom.
The fee per person is £180 + VAT (min 10 attendees) - this includes certification fees, admin, the full 8 hr mandatary Carbon Literacy training requirement and all associated resources.
Carbon Literacy for Marketers can be adapted and tailored to align with the wider organisational strategy. Please note there are additional cost considerations for tailoring and travelling in the case of face to face delivery and we can discuss these as relevant to your requirements.
We also work with organisations who are working towards Organisational Carbon Literacy Accreditation. Where we can not only train your team members, but also design and build your own in-house training programme which can either be added to our Online Learning Hub or integrated into yours as part of Employee Engagement and Onboarding.
“As a concerned citizen, right now I think Carbon Literacy training is possibly the most significant training any organisation can take in its journey towards net zero.
I learned the baseline science of climate change and came away with a detailed grasp of the activities that exacerbate carbon emissions. Since the training includes a post-workshop evaluation and documented commitment to taking climate action, my organisation now has a plan for reducing carbon emissions and all team are educate, aware and on board.”
Cathryn Barnard, Working the Future
Any questions about building a Carbon Literacy Training programme for your team, working towards Organisational Accreditation and scaling Carbon Literacy training across the organisation - we’re here to support you. Simply email: michelle@canmarketingsavetheplanet.com
Meet your Trainers
FAQs
How long does certification take?
Once you submit your Evidence Forms by the due date, all forms are sent in one batch to the CLT where they are independently reviewed and assessed. The CLT usually take 2-3 weels to turnaround certification.
What if I miss the submission deadline?
Evidence Forms are submitted to CLT in batches. If you miss the submission batch, then you will have to make separate arrangements to become certified. This may entail having to submit new evidence to the CLT.
Any questions, please contact michelle@canmarketingsavetheplanet.com