Collaboration and Partnerships
Learning Zone Resources -
A Tool Kit for Sustainable Marketers
Completed our 100 Points Challenge yet? These resources support you with your Sustainable Marketer Manifesto commitments. Aim to reach the minimum 100 points of knowledge to achieve your Sustainable Marketer Certification. We recognise it’s self-certification, and it’s down to you to do the learning - but that’s where it starts… with education and growing your own awareness. Keep checking back in - as we add resources weekly
MarketingKind - building creative solutions to human problems 5 pts
Are you aware of this wonderful community dedicated helping marketers support one another in becoming more impactful and conscious. Become a member and participate in thought provoking discussions with world leading experts. Learn about important social and environmental issues.
Work together with life-changing causes and support each other in becoming more impactful and conscious marketers. Gemma and I joined this month
Find out more
C&E Corporate / Non-Profit Partnerships Barometer 2023 - 5 pts
The annual C&E Corporate-Non-Profit Partnerships Barometer assesses the motivations, barriers, enablers, best-practice, and future trends for Corporate-Non-Profit partnering. It is created with input from over 150 leading UK and international businesses and non-profits.
Highlights of the 2023 edition include our focus topics - the impacts of rising costs of living and the role of Artificial Intelligence on the partnering agenda. More here.
Worldwide Directory of NGOs - 5 pts
The World Association of Non-Governmental Organizations (WANGO) is an international organization uniting NGOs worldwide in the cause of advancing peace and global well-being. WANGO helps to provide the mechanism and support needed for NGOs to connect, partner and multiply their contributions to solve humanity's basic problems. More here.
The 1.5C Business Playbook
15 pts
Designed for companies of all sizes - this playbook is designed to support organisations building a strategy for exponential climate action towards net-zero emissions. It contains solid guidelines to set targets, strategy and actions - focusing on simplicity and speed. Aligned with leading existing standards, such as GHG, UNFCCC Race to Net-Zero and others - it offers a practical guide to understanding and taking action. Read more
The Carbon Almanac 15 pts
A global community project where over 300 contributors across 90 countries have joined forces to develop one hugely informative Almanac. Curated by a group who strongly believe it’s not too late to stop climate change, the Carbon Almanac spells out everything you need to know to become truly carbon literate. Important, informative, impactful. More here
The Can Marketing Save the Planet Investment Fund - Partnering with Pinwheel - 5 pts
A real world example of organisations partnering to drive positive impact.
More about the fund here.
More about Pinwheel and how you can partner with their impactful carbon removal and biodiversity projects to drive brand, engagement and impact - here.
Unilever and Too Good to Go - Delivering door to door to help fight food waste - 5 pts
In partnership with Unilever, Too Good To Go is now letting people across the Netherlands order a box of products from Knorr and other well-loved local brands, including Unox, Calvé and Conimex, to be delivered directly to their homes.
Giving consumers more direct access to products that are close to their sell-by date, combined with easier access for those who cannot pick up at designated times or who live outside participating cities, will hopefully increase the amount of good food saved. More here.
Why Companies Should Engage with Activists - 5 pts
Activists have long set their sights on corporations in an effort to bring about social change. Think of the lunch-counter boycotts of the Civil Rights movement, for example. Today that pressure from activists is only growing, whether it’s focused on racial justice or labor reforms or the environment.
But just how effective are these activists in convincing companies to change? And what are the best ways for companies to react to activists’ demands while still keeping the interests of their own organizations front and center? More here.
Creating Partnerships for Sustainability - 5 pts
Companies are increasingly expected to join with other organizations—both public and private—to address social and environmental problems. McKinsey seven ways to make such alliances successful. More here.
Chocolate Love Affair - 5 pts
United by a shared passion for social justice, Tony’s Chocolonely and Ben & Jerry’s have fallen bar over spoons for each other.
Heck, what’s not to love about ice cream with a 3-part social mission that covers:
human rights & dignity
social & economic justice
environmental protection, restoration & regeneration!
And now, Ben & Jerry’s is committing to Tony’s Open Chain - an initiative that helps companies to end modern slavery and child labour in the chocolate industry. More here.
Why industry collaboration is necessary for a sustainable future - 5 pts
Industry collaboration can break down sustainability barriers and drive systemic change by accelerating progress and spreading the burden of innovation.
Baker McKenzie's report The Race to Net-Zero showed that 73% of business leaders are willing to collaborate with competitors on net-zero transition.
Government agencies should look to the power of regulation and incentives to foster radical net-zero collaboration and businesses must view collaboration as an opportunity, rather than a risk. More here.
